Photo uploaded to stock.xchng by hortongrou.
“Reduce, Reuse, Recycle/ Reduce, Reuse, Recycle/Reduce, Reuse, Recycle/because three/is a magic number.”
Jack Johnson’s “Schoolhouse Rock” mash-up underlines an important point about the New Age “R’s”—there are three! While tremendous strides are being made in the areas of recycling AND reusing, not enough people are making a concentrated effort to reduce the amount of waste they create.
According to the U.S. General Accounting Office, the recovery rate for solid municipal waste (SMW = trash) through recycling (and composting) was up to 32% in 2005, a significant increase over the less than 10% recycled in 1980. However, the creation of SMW has risen 60% since 1980.
The EPA estimates that each American still makes about 4.5 pounds of waste each day (most in the world), and that’s just not getting the job done. No matter how much we recycle (or reuse), if we don’t reduce the amount of trash we’re producing, we’re going to rubbish our green Earth.
It’s true that we live in an age of increased environmental awareness, and more and more people are “going Green,” but these changes continue to occur primarily within our “comfort zone.” It’s easier than ever before to recycle, and buzz-words like “vintage,” “antique” and “eBay” have given rise to an entire thrifting culture, but it takes a real effort and some humility to learn to make do with less.
Consider these facts:
In spite of our idiosyncrasies, we generally move in large groups over the smoothest path, and collectively share the suffering or the success of the passage. I’m one to think that conditioning plays a larger role than nature in determining how we act, and we’re not born with some fundamental need to wreak havoc on Earth’s ecosystems. On the contrary, our “survival instinct” should preclude irreparably trashing the only planet known to be capable of sustaining human life. It’s obsolete consumerism that has conditioned us into irresponsible behavior patterns. We continue to celebrate excess in the United States like it was 1955, and we still aspire to have more.
It has been standard corporate policy in our country to sell more stuff, therefore making more stuff and consequently convincing us to buy even more stuff. We simply need to change our thinking. We have to shift from “wanting more” to “needing less.” We must favor products and industries designed to reduce waste. And, we should demand responsibility from the companies we support.
Any change in our national psychology has to start with the adults, but must really take hold with our kids. Education is always money in the bank, so we should rightfully start with the 3 R’s and reiterate the order of preference—“Reduce, Reuse and Recycle!”
Most kids already have the hang of the recycling bit, and my own boys frequently trade toys with neighbors and even recently conducted a used toy sale (which netted an amazing $125). They also make good use of second-hand clothes. BUT, they still want the latest and greatest (evil commercials) a lot of the time, and as loving parents we frequently try to give it to them, caving in to “everyone else has one” pleas.
It’s important to remember “Reduce” comes first for a reason. Admittedly, it takes a decided change in attitude to shrink our super-sized appetites, and it’s not easy to get by with less, but it is possible.
Lunchsense is committed to reducing food and packaging waste by providing an Earth-friendly, reusable lunch kit that puts the “R’s” in their proper place. Recycling can’t do the job alone. Reduce and reuse first, “because three is a magic number.”
Do tell, oh neighbors-to-the- north: does the new program Portlandia change the way you refer to yourselves? Are you now Portlandians, or do you remain Portlanders?
My husband and I lived in Portland for about 7 years. Our daughter was born in there (okay, Milwaukie, technically). We moved to Bend for a lovely 18 month period, where our first son was born. We moved to Eugene thereafter, where our second son was born.
We’re not moving anymore.
I will be making the trek at the end of this month to the Expo Center in Portland for the Better Living Show, which (if the last couple years is any measure) is bound to be a great time.
Many good reasons to go….
Admission is free, and here’s why: the Better Living Show organizers want to counter the impression that “green = expensive.”
A wonderful kid’s pavilion!
The weather will not improve, so while you’re waiting for a break in the rain to mess about in the garden, you can pick up some new gardening tips and ideas.
1,001 ways to green your home!
I’ll be having my annual drawing for a free lunchbox in any size and any color, but you have to stop by the booth to enter.
Enjoy a 20% discount on every Lunchsense lunchbox set purchased at the Better Living Show!
You can train, bus or bike to the show, but if you must drive you get a buck off parking if you carpool (3 or more).
If you don’t make it to the show but do “like” us on Facebook, you will help your friends who order later – if we reach our goal on Facebook we will offer $5 flat rate shipping for all of April!
Lots of other presentations!
Did I mention food samples?
Last but not least, a fabulous lineup of lunchboxes!
Check here for a slideshow of last year’s event, stop by booth 529 and say hello, and maybe even walk away with a marvelous new lunchbox while you’re at it.
‘Hope to see you there!
Photo taken by TheRehn, stock.xchng.
As the unofficial custodian of the Lunchsense Facebook page, I’ve decided we should make a push this month to reach 250 (FB) “likes.”
“Why?” you might ask. Why should I bravely endeavor to persuade complete strangers to become new friends?
The answer is simple—“It’s what we’re all about.”
Certainly, new “customers” are nice, but consider the Lunchsense mission:
to change the way people THINK about (and pack and carry) LUNCH.
Sure, we want you to contemplate the benefits of our box, but first, we’d just like to get you to consider what’s inside. We want to invite you to re-evaluate the possibilities of this under-appreciated, “brown-bag” meal. In the interest of your health and well-being, it strives to be a much larger part of your life. And, it’s eager to be shared.
We rarely get a chance to have lunch with family members during a busy work-week, but that doesn’t mean we can’t cultivate “family” wherever we are. Relationships develop over shared bites in lunchrooms, cafés or at picnic tables every day. A noontime respite is the perfect opportunity to share rants & raves and to formulate like-mindedness. It’s a communal exercise—when we collectively stop grinding for a moment, and grab some grub with our mates.
It connects us with our community.
Do you eat at the same place every day? With the same people? Alone? Indoors, or out?
This simple practice, nourishing ourselves, improves the quality of our lives if we let it.
We want to spread the word—“lunch!” Hopefully, becoming more well-liked on Facebook will enable us to enrich a larger community. AND, if we reach our goal—250 “likes” by March 31, 2011—Nancy will offer $5 shipping to everyone for the month of April (2011)!
Please visit our page this month, and invite your Facebook friends to do the same, as we attempt to build our group of enlightened grubbers one lunchbox, and one lunch-break at a time.
The bustling staff at Lunchsense world headquarters is a proud, yet mostly humble group. The truth is, we get a little squeamish about blowing our own horn, so—it’s always nice when someone else decides to tell more folks how helpful our lunchboxes can be.
HouseSmartsTV.com is primarily a home-improvement site run by Chicagoland’s “Mr. Fix-It,” Lou Manfredini. They also occasionally produce cooking or lifestyle pieces, and they recently featured Lunchsense in a video about healthy, environmentally-conscious, noontime-meal solutions. Hooray!
Check it out, pass it on and above all else—enjoy your lunch!
Last day for 20% off deals!
Just a quick note – I’ll be inching back on the seasonal deals tomorrow night, Thursday November 18, by changing that 20% into a 10%. If you’d like to get the best price around on the best lunchbox around, go here now, then at checkout use the coupon code…
HOWEVER, if you’re still looking for deals, come on back on Monday, November 29 – cyber Monday. On that day only I’ll be offering FREE SHIPPING on top of the 10% deal. You’ll be the world’s favorite aunt, uncle, wife, husband, mom, dad, brother and/or sister, AND you’ll reduce packaging and food waste at the very same time.
I was setting up for a trade show earlier this year – always a fun, if sweaty and laborious, day because we biz owners get to catch up with each other since the last show – and had a welcome exchange with an old friend. She (another retailer) and I were comparing notes about the economy and how we were weathering this “Great Disruption.” Her outlook?
“Flat is the new growth.”
I had to agree with her – the last two years have been brutal to most small businesses – but I’m pleased to say Lunchsense is beating the odds and actually growing, slowly but surely. It’s a lot more work spreading the waste-free lunchbox message these days, though, and I’ve been trying to find that sweet spot of deals, offers, promos, whatever, to keep sales hoppin’ and still stay in business.
I’ve avoided many typical promos (buy one, get one free; spend $X.xx with me and I’ll send you a free, um, food container!; send a friend my way, and you’ll get a coupon for another purchase) because I’ve found that they have one thing in common: if you buy enough stuff, you will get even more…stuff.
But what if you don’t need more stuff?
This drives to the heart of my business philosophy. I AM in the business of providing you with an effective solution to a long list of lunch-packing problems, but I am NOT in the business of pushing stuff on you that you don’t need or want. After all, I got started on this whole love affair with a durable, washable lunchbox because I hated throwing away half a dozen baggies a day, not to mention the leftovers in them. So I chafe at being asked to buy more in order to get the best deal – it just feels wasteful.
If you don’t need it, I’d really rather you not buy it, at any price.
You, of course, are absolutely right when you say, “thanks, but I can decide for myself what I do and don’t need.” Yes. True. I wholeheartedly agree. I also agree, wholeheartedly, that “need” can be defined many ways: I am absolutely certain we all “need” art and music and beauty in our lives, for example.
But to hold that which you need hostage to a “if you buy just a little more, I’ll throw in free shipping!” sort of teaser just doesn’t sit right with me. I’ve been tempted by – and succumbed to – promos like these. But even if the bargains are good, I don’t like feeling that my relationship with a company is defined only by how much I buy, not by what their products do to improve my life.
And yet, I still very much want your business, and I know that it’s risky to invest in a lunchbox (a lunchbox!) especially if you really have to count every dollar these days. For me, there’s only one way to sweeten the deal without tainting the exchange:
Everything at Lunchsense is 20% off, now through November 18. Coupon code is BLOG20
(Note that the coupon code is case sensitive, by the way.)
That’s going to be the best (but not the only) discount on Lunchsense through the end of 2010, and for the sake of transparency I’ll share those other deals with you now:
After November 18th the sale doesn’t go away entirely, but the 20% turns into 10%.
And everybody with a US address (including, of course, APO/FPO) who orders up on the website on November 29 (the Monday after Thanksgiving, also known as cyber Monday) gets free shipping.
I’m not tinkering with the deals to be a meanie. I’m only trying to smooth out the seasonal rush, thereby increasing the likelihood that I’ll get everything shipped with plenty of time to spare for the gift-giving holidays. If you figure out what you want, then find that you’d save more by getting the ‘10% discount + free shipping’ than the ‘20% discount + shipping’, then…I’ll see you on the 29th, yeah?
So yes, please, get your order in when it makes the most sense for you, and check that off your list. If you see the need, that is. And yes, please, tell your friends about this deal if you think they’d like a lunchbox too!
About that “tell your friends” thing – I do feel immeasurably grateful to you for doing so, and I’d like to show that gratitude – what do you suggest? What is a useful, meaningful expression of gratitude to you from a company you do business with?
“Changing the way we think about lunch,” indeed. How ‘bout changing the way we think about stuff?