Scientists estimate Earth to be about 4.5 billion years old and yet today (April 22, 2012) marks just the 42nd anniversary of Earth Day, which obviously means that we have a few billion years of neglect to overcome.
Rectifying such an oversight with an annual observance is a noble gesture, but it seems much of the general public has yet to totally embrace the concept. In fact, most people know very little about Earth Day’s history or true purpose.
By American standards, Earth Day is certainly not a traditional holiday. There’s no time-off from work or school, for one thing; and the typical excesses connected with such festivities seem counter-intuitive to appreciating our exhausted Earth. Decorations, fireworks, holiday spending sprees, even feasts appear wildly inappropriate.
There’s also no jolly elf, magic bunny, winged cherub, or leprechaun to sell the story of Earth Day to our kids. And, what exactly is the story of Earth Day? Shouldn’t it have some sort of folk-tale or myth to explain its creation and convey its true meaning—something to build our traditions around?
The real story of Earth Day involves student activism in the 1960’s, the city of San Francisco, a maverick U.S. senator, and a “luminary with a major passion for peace, religion and science.” It also contains a small measure of controversy.
There are actually two dates officially recognized as “Earth Day.” Two men are credited with creating separate Earth Days at approximately the same time, and their unique, competing visions of the same concern both shaped the sentiments and practices commonly associated with the event held today.
John McConnell (1915- ) is an intriguing, American character—a New Age, Christian peacenik with traces of counter-culture bohemian marbling his earthy righteousness. He developed a concern for ecology while working for an early plastics laboratory (1939). During WWII, McConnell delivered religious services aboard Merchant Marine vessels, taking the position that “prayer and love could be more powerful than bombs.” Since then, McConnell has dedicated his life to “relieving human suffering and promoting the common good.”
McConnell’s philanthropic activities, which included the highly successful “Meals for Millions” campaign, eventually led him to the 1969 National UNESCO conference in San Francisco. It was in this historic city, named for St. Francis of Assisi, the patron saint of ecology, that McConnell unveiled his idea for an “Earth Day—to celebrate Earth’s life and beauty and to alert earthlings to the need for preserving and renewing the threatened ecological balances upon which all life on Earth depends.”
McConnell proposed Earth Day to the San Francisco Board of Supervisors which eventually issued an “Earth Day Proclamation.” McConnell drafted his own Earth Day Proclamation for worldwide use which quickly gained the support of the United Nations, and the initial event was celebrated in San Francisco (and other cities) on March 21, 1970.
If there is a spiritual element to how we view or celebrate Earth Day, it most certainly originates from McConnell. In his interesting (and visionary) essay, 77 Theses, McConnell outlines a path toward a utopian global village where citizens serve as “Trustees of the Earth.” He combines religious sensibilities with an idealistic faith in humanity’s ability to liberate itself from its seemingly unenlightened existence. While acknowledging tremendous challenges, he suggests a possibility for redemption by embracing an “inner point of unity”—a collective concern for the Earth and each other. “The greatest challenge in history,” he writes, “is the present challenge of destiny involving all humanity; a challenge to reclaim the Earth for all peoples and to free them from the fear of war and want.”
Clearly, Earth Day’s overriding sense of community, inclusiveness and shared responsibility for the well-being of the planet comes largely from McConnell’s passionate vision, but what about the other guy?
Gaylord Nelson was known as The Man from Clear Lake. He was a U.S. senator from Wisconsin at a time (1963-81) when being a Democrat with liberal leanings wasn’t considered such a bad thing. Born in 1916, he fought in WW II and served as the 35th governor of his home state before becoming a senator. He was largely responsible for side-effect warnings on birth control pills (“Nelson Pill Hearings”), in addition to being a strong advocate for small business and, of course, initiating his own Earth Day.
He was said to have been motivated to create an “environmental teach-in at university campuses” after witnessing the devastating effects of a 1969 oil spill in Santa Barbara, Calif. The original concept was shaped in a large part by the protest movement blazing across college campuses throughout the turbulent 60’s. Nelson, considered a conservation activist, envisioned an event similar to the highly effective Vietnam War teach-ins going on at that time.
“I am convinced,” he said, “that all we need to do to bring an overwhelming insistence of the new generation that we stem the tide of environmental disaster is to present the facts clearly and dramatically.”
Nelson announced his intentions at a couple of 1969 speeches including a meeting of the United Auto Workers (which donated $2000 to the cause!). He invited Republican representative, Pete McCloskey, to serve as the co-chair of a non-profit organization, Environmental Teach-In, Inc., and a front-page article in the New York Times (September 29, 1969) declared, “Rising concern about the ‘environmental crisis’ is sweeping the nation’s campuses with an intensity that may be on its way to eclipsing student discontent over the war in Vietnam.”
Nelson recruited a Harvard graduate student, Denis Hayes, to organize their first Earth Day (April 22, 1970) on a nationwide scale. Nelson claims the name “Earth Day” was suggested by “a number of people,” but whether intentionally lifted from McConnell or not, the mass media preferred it to “Environmental Teach-In Day.” Hayes, who became an influential leader in the environmental movement, did an excellent job as approximately 20 million Americans participated in this first Earth Day, and it has been called “the beginning of the modern environmental movement.”
Nelson receives credit for using his government muscle to increase Earth Day’s visibility across the United States. He made public education, awareness and youth involvement key elements in the Earth Day Movement. Nelson’s outline for Earth Day also suggests a 60’s-style “stick it to the man” kind of militant edge, or a “We’re not going to take it!” reaction to environmental concerns. His Earth Day certainly contains a solid streak of social activism.
Both of these pioneering environmentalists contributed equal measures toward the establishment of not just an Earth Day, but an Earth Day Movement; and both should be simultaneously acknowledged for their efforts. Nelson’s approach, strongly rooted to democratic principles of free speech and public assembly, compliments nicely with McConnell’s ideas about mankind’s collective discovery of the inner point of unity.
So, what’s the deal with the dates? Nelson carefully selected his date to maximize collegiate involvement. With spring break, Easter and any other holidays out of the way, most universities would be in session. McConnell chose his date to coincide with the March Equinox, calling it “nature’s special day of equilibrium.” His motivation was once again a unification of public interest and concern. By choosing the vernal Equinox, when the length of night and day is equal in all parts of the Earth, McConnell hoped to show “no statement of the truth or superiority of one way of life over another.”
While McConnell’s choice undoubtedly makes more sense symbolically, Nelson’s political clout made the April date stick. Many still prefer to observe the more metaphysically-aligned “Equinox Earth Day” instead.
So, now that we know the story, have we gained a better understanding of what comprises a proper Earth Day? Should we go all “Age of Aquarius” and act like we’re in the Broadway musical Hair? Should we attend a protest march or a lecture? Perhaps we should think more practically and organize a nature walk with neighborhood kids, or maybe a clean-up crew?
Whether it’s March 21 or April 22, we’re still talking about spring, and that’s the traditional time to bust out the dust-brooms, shake off the winter lethargy and start cleaning things up. Lunchsense would like to mark the occasion by reminding everyone that “Reduce” comes first, even before “Reuse” and “Recycle,” so how about celebrating Earth Day by clearing out some of your old, unused stuff? Why not spend the afternoon making your own little part of Earth a cleaner, happier place? Simplify your life and for the good of the planet, keep only what you need. Start becoming an environmental activist in your own home.
Here’s Walter Cronkite’s 1970 commentary on the event … Happy Earth Day!
Darn near every moment is a “teaching moment” for me and my kids. In fact, my boys will tell you that I’m pretty much teaching them something all day long, except they call it “yelling.” Seriously though, the first time Junior says, “#$@!” and everyone giggles and looks at Dad, we all realize that behavioral modeling is a huge factor in shaping our children’s lives. My sons watch me, and they listen closer when I’m not even talking to them. The see how I work, how I play, how I dress, how I interact with my friends and my wife, how I maintain our household, what my priorities are, and yes—even how I eat.
In a recently published interview on Nourish, Cook for America co-founder, Kate Adamick, suggests we view school cafeteria staff as Lunch Teachers, reminding everyone that “what students are fed at school teaches them how to think about food, what to think of as food, and how to behave while consuming it—all lessons that they will carry with them for the remainder of their lives.”
While not exactly a revelation, Adamick’s statement is still, for many, a necessary prompt. Each meal is an opportunity to show our children how to live. Proper nutrition is a fundamental skill that is essential for enduring health and well-being. The kitchen and the school-cafeteria are classrooms where kids learn (or don’t learn) how to select, prepare and eat the right kinds of food. And yet, as Adamick notes, “frequently, school administrators appear to have forgotten that students don’t stop learning just because it’s lunchtime.”
While a good school-lunch program is imperative and can make a difference for many poorly nourished kids, I believe that I’m in the best position to teach my children the importance of proper eating. Parents are overwhelmed much of the time and can make a habit of depending on schools to cover the gaps and keep their kids well-directed. For the most part, given their limited resources, public educators do a wonderful job, but considering the litany of concerns regarding most school-lunch programs (in the U.S.) this is one subject where Father/Mother probably knows best.
Eating, cooking and even shopping together provides wonderful opportunities for shoulder-to-shoulder activities that can positively shape a child’s development. Health, creativity, earth-consciousness and self-assuredness are just a few of the traits that can be nurtured by sharing good eats.
Preparing home-packed lunches for my boys ensures that they’ll be taking a piece of me along with them to school. It enables me to influence them at a critical (under-supervised) point in their day without even being there. It’s this type of unobtrusive, indirect instruction (modeling really) that makes the biggest impact on my kids, and there’s no “yelling.”
If you’re looking to home-school the “lunch” portion of your kids’ curriculum, Lunchsense provides the perfect platform—pack a lesson plan in every box:
Doing business without the benefit of eye-contact or a firm handshake requires a certain leap of faith. Today’s international, web-based marketplace has created exciting opportunities for consumers and entrepreneurs alike, but who can you trust? More and more online shoppers are learning to read the signs—looking for badges, seals or logos that indicate a product or service meets the specific standards of a respected accreditation authority. Now, Lunchsense is proud to announce: we’ve been awarded the Green America Seal of Approval! This widely recognized trustmark assures conscientious consumers that we are a socially and environmentally responsible business.
Green America is a non-profit membership organization concerned with the promotion of ethical consumerism. The group, originally called Co-Op America, formed in 1982 to “create an economy that works for people and the planet.” A few of the projects they actively support include:
Green America (along with Global Exchange) has hosted the Green Festival for the last three years, and they also publish the National Green Pages. This directory links values-driven consumers with like-minded, “Green” businesses in an effort to keep dollars working on the side of good.
Prospective members of Green America’s Green Business Network undergo a rigorous screening process before they receive the Seal of Approval and gain their listing in the Green Pages.
Qualifying businesses must demonstrate that they:
We thought, “That sounds like us,” and Lunchsense submitted the extensive application, detailing not only our own company’s practices, policies and principles, but also everything we knew about our vendors. Green America next conducted a follow-up interview with Lunchsense founder and president, Nancy Myers. They offered a few final recommendations, and after a favorable evaluation, we received their Seal of Approval.
Lunchsense has always been concerned about the earth, sustainability and improved living. Our mission, “changing the way people think about lunch,” plainly states our focus on innovation—change. “There’s got to be a better way!” was the impulse that launched Lunchsense.
Lunchsense practices complete openness regarding the choices we make in constructing and marketing our product. We stand behind our combination of reliable performance, practicality and sustainability. We sincerely believe Lunchsense offers a decided improvement over comparable alternatives. As far as the fair trade, sweatshop, and industrial waste issues go, we actively support efforts to combat these social injustices. We periodically use our FaceBook page, and this blog space to promote these interests. Simply put, we care.
Our involvement with the Green Business Network is another opportunity to tell you about Lunchsense—who some of our friends are, and how we do business. We want to help people get to know us better, because great minds think alike! And, who wouldn’t shop at a groovy, green, progressive place rather than a pollution-spewing, profits-at-any-cost sweatshop, if given the choice? It makes sense to read the signs.
Photo uploaded to stock.xchng by hortongrou.
“Reduce, Reuse, Recycle/ Reduce, Reuse, Recycle/Reduce, Reuse, Recycle/because three/is a magic number.”
Jack Johnson’s “Schoolhouse Rock” mash-up underlines an important point about the New Age “R’s”—there are three! While tremendous strides are being made in the areas of recycling AND reusing, not enough people are making a concentrated effort to reduce the amount of waste they create.
According to the U.S. General Accounting Office, the recovery rate for solid municipal waste (SMW = trash) through recycling (and composting) was up to 32% in 2005, a significant increase over the less than 10% recycled in 1980. However, the creation of SMW has risen 60% since 1980.
The EPA estimates that each American still makes about 4.5 pounds of waste each day (most in the world), and that’s just not getting the job done. No matter how much we recycle (or reuse), if we don’t reduce the amount of trash we’re producing, we’re going to rubbish our green Earth.
It’s true that we live in an age of increased environmental awareness, and more and more people are “going Green,” but these changes continue to occur primarily within our “comfort zone.” It’s easier than ever before to recycle, and buzz-words like “vintage,” “antique” and “eBay” have given rise to an entire thrifting culture, but it takes a real effort and some humility to learn to make do with less.
Consider these facts:
In spite of our idiosyncrasies, we generally move in large groups over the smoothest path, and collectively share the suffering or the success of the passage. I’m one to think that conditioning plays a larger role than nature in determining how we act, and we’re not born with some fundamental need to wreak havoc on Earth’s ecosystems. On the contrary, our “survival instinct” should preclude irreparably trashing the only planet known to be capable of sustaining human life. It’s obsolete consumerism that has conditioned us into irresponsible behavior patterns. We continue to celebrate excess in the United States like it was 1955, and we still aspire to have more.
It has been standard corporate policy in our country to sell more stuff, therefore making more stuff and consequently convincing us to buy even more stuff. We simply need to change our thinking. We have to shift from “wanting more” to “needing less.” We must favor products and industries designed to reduce waste. And, we should demand responsibility from the companies we support.
Any change in our national psychology has to start with the adults, but must really take hold with our kids. Education is always money in the bank, so we should rightfully start with the 3 R’s and reiterate the order of preference—“Reduce, Reuse and Recycle!”
Most kids already have the hang of the recycling bit, and my own boys frequently trade toys with neighbors and even recently conducted a used toy sale (which netted an amazing $125). They also make good use of second-hand clothes. BUT, they still want the latest and greatest (evil commercials) a lot of the time, and as loving parents we frequently try to give it to them, caving in to “everyone else has one” pleas.
It’s important to remember “Reduce” comes first for a reason. Admittedly, it takes a decided change in attitude to shrink our super-sized appetites, and it’s not easy to get by with less, but it is possible.
Lunchsense is committed to reducing food and packaging waste by providing an Earth-friendly, reusable lunch kit that puts the “R’s” in their proper place. Recycling can’t do the job alone. Reduce and reuse first, “because three is a magic number.”
The bustling staff at Lunchsense world headquarters is a proud, yet mostly humble group. The truth is, we get a little squeamish about blowing our own horn, so—it’s always nice when someone else decides to tell more folks how helpful our lunchboxes can be.
HouseSmartsTV.com is primarily a home-improvement site run by Chicagoland’s “Mr. Fix-It,” Lou Manfredini. They also occasionally produce cooking or lifestyle pieces, and they recently featured Lunchsense in a video about healthy, environmentally-conscious, noontime-meal solutions. Hooray!
Check it out, pass it on and above all else—enjoy your lunch!
Hot enough for ya? How ’bout cooling off with a nice ice pack…and a great lunchbox to go with it! Stroll on over to Ecobunga! and find a coupon code for a sweet 25% discount on Lunchsense purchases over $35. Dig a little further and you’ll find a boatload of other great green coupons, giveaways, sweepstakes, discounts and more. Check it out!
I’ve got a confession to make. I’m not the Greenest person in the world. Wait! Before you strap me to the back of a wild orca, or string me up a Redwood tree, hear me out—please. I’m not that bad. I haven’t cashed any kickbacks from ExxonMobil or Dow. I recycle, I carpool, and I (usually) walk my boys to and from school each day. I live in Eugene, Oregon for goodness’ sake, a haven for organic, natural fiber, tree-hugging types. You can get publicly flogged for tossing compostable foods into a trash can here. So what’s my environmental atrocity? I’m a stay-at-home-dad who needs to prepare two reasonably healthy lunches every weekday morning before 8 a.m., and I’m not a morning person.
Still doesn’t sound so deplorable? Well, it started years ago while I was working evening shifts at a local newspaper. I simply wasn’t getting enough sleep, and it slowly became harder and harder to perform my morning chores as a walking, slit-eyed zombie. My wife would wake the boys and set them up with a cereal/oatmeal/bagel-type breakfast before placing a cup of strong, black coffee on my night-table, shoving me (hard) and slingshot-ing herself off to work. I would often stay in bed until the last possible second when I would force myself upright, slurp down one, then two cups of java and frantically prepare my sons for school. In this weakest of possible conditions, I abandoned good sense and succumbed—to individually packaged, grab-and-go food items. Yes, I really should have known better, but (please forgive me) my boys just gobbled those fruit cups, yogurt tubes and energy bars right up. The worst part? I don’t work the night-job anymore, yet I still (occasionally) ignore my want-to-be-Green conscience and opt for convenience. This is an inexcusable exercise in poor judgment, but there are no two ways about it—“it’s not that easy being Green.”
In 2008, U.S. residents, businesses and institutions produced 250 million tons of Municipal Solid Waste (MSW), commonly referred to as “trash.” This amounts to about 4.5 pounds of waste per person per day. We recycled and composted 83 million of the 250 million tons. The Environmental Protection Agency estimates that residential waste (you and me) accounted for 55-65% of the total MSW generation. Containers and packaging made up nearly 31% of the 250 million tons. Only two manmade structures on Earth are large enough to be seen from outer space: the Great Wall of China and the Fresh Kills landfill.
So, should I hang my head and skulk around with a Scarlet Letter sewn to my guilty conscience? Yes, in all honesty I probably should, but we at Lunchsense like to view the Green Movement as just that—a movement; a progression from a toxic, yellowish-neon shade to the deepest emerald hue. Clearly, you can’t plot me on this Green graph next to Ed Begley Jr., but by recognizing and addressing my own waste problem, I am heading his way. Rather than dodging the Green Police and fretting over whether I’m “Green” or not, I’m simply accepting the continuum and trying to become Green-er. Now (thanks to Nancy), I utilize reusable containers much more frequently, and I also buy bulk when I can. There are a number of tasty items available in this under-appreciated section of the supermarket. And remember–you can buy as much or as little as you need. Ask yourself how you can limit the amount of waste you produce each day and share your own confessions/suggestions with us. By increasing our awareness and making the most of our Lunchsense, we can all grow Greener each day.