Doing business without the benefit of eye-contact or a firm handshake requires a certain leap of faith. Today’s international, web-based marketplace has created exciting opportunities for consumers and entrepreneurs alike, but who can you trust? More and more online shoppers are learning to read the signs—looking for badges, seals or logos that indicate a product or service meets the specific standards of a respected accreditation authority. Now, Lunchsense is proud to announce: we’ve been awarded the Green America Seal of Approval! This widely recognized trustmark assures conscientious consumers that we are a socially and environmentally responsible business.
Green America is a non-profit membership organization concerned with the promotion of ethical consumerism. The group, originally called Co-Op America, formed in 1982 to “create an economy that works for people and the planet.” A few of the projects they actively support include:
Green America (along with Global Exchange) has hosted the Green Festival for the last three years, and they also publish the National Green Pages. This directory links values-driven consumers with like-minded, “Green” businesses in an effort to keep dollars working on the side of good.
Prospective members of Green America’s Green Business Network undergo a rigorous screening process before they receive the Seal of Approval and gain their listing in the Green Pages.
Qualifying businesses must demonstrate that they:
- Actively use their business as tools for positive social change;
- Run “values-driven” enterprises that operate according to principles of social justice and environmental sustainability;
- Are socially and environmentally responsible in the way they source, manufacture, and market their products and run their offices and factories;
- Are committed to developing and employing extraordinary practices that benefit workers, customers, communities, and the environment; and
- Are holistic, intentional, and transparent in their approach to social/environmental responsibility.
We thought, “That sounds like us,” and Lunchsense submitted the extensive application, detailing not only our own company’s practices, policies and principles, but also everything we knew about our vendors. Green America next conducted a follow-up interview with Lunchsense founder and president, Nancy Myers. They offered a few final recommendations, and after a favorable evaluation, we received their Seal of Approval.
Lunchsense has always been concerned about the earth, sustainability and improved living. Our mission, “changing the way people think about lunch,” plainly states our focus on innovation—change. “There’s got to be a better way!” was the impulse that launched Lunchsense.
Lunchsense practices complete openness regarding the choices we make in constructing and marketing our product. We stand behind our combination of reliable performance, practicality and sustainability. We sincerely believe Lunchsense offers a decided improvement over comparable alternatives. As far as the fair trade, sweatshop, and industrial waste issues go, we actively support efforts to combat these social injustices. We periodically use our FaceBook page, and this blog space to promote these interests. Simply put, we care.
Our involvement with the Green Business Network is another opportunity to tell you about Lunchsense—who some of our friends are, and how we do business. We want to help people get to know us better, because great minds think alike! And, who wouldn’t shop at a groovy, green, progressive place rather than a pollution-spewing, profits-at-any-cost sweatshop, if given the choice? It makes sense to read the signs.